The Sony BRAVIA 3 LED 4K UHD Smart Google TV (2024) brings an exciting blend of vibrant visuals and seamless smart features to your living room. This entry-level model boasts an impressive 4K resolution (2160p) and supports HDR content, ensuring that every scene is packed with lifelike detail and over a billion accurate colors [1]. With a refresh rate of 60Hz and the powerful 4K Processor X1, it enhances everything you watch, although it lacks advanced gaming features and local dimming, which can impact contrast [2]. Ideal for casual viewers and families, the BRAVIA 3 organizes your favorite shows and movies effortlessly through Google TV. Our analysis covers 72 sources, offering a comprehensive look at its performance and features [3]. Whether you're binge-watching a series or catching the latest blockbuster, the BRAVIA 3 aims to elevate your viewing experience.
Technical Specifications & Features
| Specification | Details |
|---|---|
| Model Year | 2024 |
| Resolution | 4K (2160p) [4] |
| Screen Size | 65 inches [5] |
| HDR Support | Yes [6] |
| Refresh Rate | 60 Hz [7] |
| Brightness Level | 450 nits [8] |
| Price | $799.99 [9] |
| Audio Quality | Dolby Atmos [10] |
The Sony BRAVIA 3 LED 4K UHD Smart Google TV (2024) offers impressive specifications for a budget-friendly model. With a resolution of 4K (2160p) and HDR support, users can enjoy enhanced picture quality, particularly for vibrant content. The 65-inch screen size provides an immersive viewing experience, while the 60 Hz refresh rate ensures smooth motion for everyday viewing. However, the brightness level of 450 nits and lack of advanced gaming features may limit its performance in darker environments and high-paced gaming scenarios. The inclusion of Dolby Atmos audio enhances the overall experience, making it a well-rounded option for users seeking a smart TV that balances affordability with essential features.
Current Market Pricing
Pricing Analysis
| Retailer | Model Size | Price |
|---|---|---|
| Best Buy | Sony 55" BRAVIA 3 4K UHD TV | $599.99 [11] |
| Amazon | Sony 55" BRAVIA 3 4K UHD TV | $599.99 [12] |
| B&H | Sony 55" BRAVIA 3 4K UHD TV | $700.00 [13] |
| Best Buy | Sony 65" BRAVIA 3 4K UHD TV | $799.99 [14] |
| Amazon | Sony 85" BRAVIA 3 4K UHD TV | $1,299.00 [15] |
Value Proposition
The Sony BRAVIA 3 series features advanced picture quality technologies like 4K HDR and Dolby Vision, offering a strong price-to-feature ratio, particularly for cinematic viewing and gaming. Competitors like the Sony X77L series range from $499.99 to $699.99, offering similar specifications but lacking advanced features [16].
Competitive Price Comparison
Best Purchase Options
Best Buy is recommended for the 55" model at $599.99 due to promotional offers and high customer ratings [19].
Price History Context
Data not available on historical price trends for the Sony BRAVIA 3 series.
Competitive Analysis
The Sony BRAVIA 3 LED 4K UHD Smart Google TV (2024) positions itself as a strong contender in the mid-range television market, priced between $599 and $799 depending on the retailer and screen size. This pricing places it competitively against models like the Samsung Q60D and LG QNED80T, which are known for their excellent picture quality but may come at a higher price point for similar features.
With advanced picture technologies such as 4K HDR, Dolby Vision, and Dolby Atmos, the BRAVIA 3 targets both cinematic enthusiasts and casual gamers, offering a versatile viewing experience. It stands out in its category for its proprietary processing capabilities, enhancing overall performance. As consumers increasingly seek value without sacrificing quality, the BRAVIA 3's blend of features and pricing makes it an appealing option for those looking to elevate their home entertainment setup.
Recent News & Updates
Recent discussions around Sony's TV lineup have highlighted the company’s strategic focus on enhancing its 2025 offerings, including the Sony BRAVIA 3 LED 4K UHD Smart Google TV. As noted in several sources, Sony continues to innovate with a mix of OLED, Mini-LED, and LED technologies, catering to diverse consumer preferences [20].
In the competitive landscape, the emphasis on larger screen options, like the best 75-inch TVs, suggests that consumers are gravitating towards immersive viewing experiences, especially for sports and films [21]. Additionally, the introduction of more affordable models, such as the BRAVIA 2 II, indicates Sony's aim to capture budget-conscious buyers without compromising on quality [22].
These developments signal a promising year for potential buyers as they can expect a variety of choices across different price points and features, making it easier to find the perfect fit for their entertainment needs.
Buying Guide
Who Should Consider This Product
Ideal for first-time smart TV buyers or those seeking an affordable option with decent features. Perfect for casual viewing, gaming, or streaming.
Key Strengths & Considerations
Pros: Easy-to-use interface, vibrant colors, Dolby Vision and Atmos support enhance viewing and sound quality [23].
Cons: Basic 60Hz refresh rate may not satisfy gamers or avid sports fans seeking smoother motion.
Best Purchase Timing
Consider buying during major sales events like Black Friday or Cyber Monday for potential discounts.
Where to Buy
The best option is directly from the Sony website, priced at $799.99, ensuring you receive warranty and support benefits [24].
Final Recommendation
If you need an entry-level smart TV with solid features, the Sony BRAVIA 3 is a great choice. However, for advanced users, consider higher-end models.
Frequently Asked Questions
Q: What are the main specifications of the Sony BRAVIA 3 LED 4K UHD Smart Google TV?
A: The Sony BRAVIA 3 is an entry-level 60Hz LED 4K UHD Smart TV, designed for ease of use with its all-in-one smart features. It offers a large screen that delivers rich colors and dynamic sound, making it suitable for an enjoyable viewing experience [25].
Q: How does the performance of the Sony BRAVIA 3 compare to other smart TVs?
A: While specific competitive comparisons are not available, the BRAVIA 3 is noted for its user-friendly interface and vibrant picture quality. It is ideal for users looking for a basic yet effective smart TV experience [26].
Q: What is the price range for the Sony BRAVIA 3, and is it worth the investment?
A: The price range for the Sony BRAVIA 3 is between $14 and $6930, with an average price of around $1977. Given its features and performance, it is a solid value for those seeking a reliable smart TV [27].
The Sony BRAVIA 3 LED 4K UHD Smart Google TV (2024) stands out as an excellent choice for those seeking a balance between quality and affordability. With its 4K resolution and HDR support, this model excels in delivering vivid picture quality, making it particularly appealing for binge-watching vibrant shows or movies. Its generous 65-inch screen ensures that viewers are fully engaged, while the integration of Dolby Atmos audio enriches the experience, elevating both action scenes and quiet moments alike.
However, a balanced assessment reveals some limitations. While the 60 Hz refresh rate is adequate for most content, it may fall short for avid gamers looking for high refresh rates and quick response times. Additionally, the brightness level of 450 nits could hinder viewing in particularly dark rooms, potentially affecting picture quality during nighttime viewing. Despite these drawbacks, the BRAVIA 3 offers a well-rounded package for its price point of $799.99.
This television is particularly suited for families and casual viewers who appreciate high-quality visuals without breaking the bank. It's also a solid option for those who enjoy streaming content via Google TV, as its smart capabilities make navigation straightforward and user-friendly. However, if you’re a dedicated gamer or someone who watches in very dark conditions, you might want to consider alternatives that cater specifically to those needs.
In conclusion, the Sony BRAVIA 3 LED 4K UHD Smart Google TV (2024) is a commendable investment for anyone prioritizing solid performance in a smart TV at an accessible price. If this sounds like the right fit for you, don’t hesitate to explore your options. You can check the price at Amazon or check the price at Best Buy to find the best deal on this impressive model.
Research data last updated: 2025-07-25 at 22:25 UTC • Sources: 68 verified